Concept to Completion

A look behind the curtain. See how the sausages get made. I’ll walk you through the whole process on a couple random projects. From rough idea to finished spot. A deep-dive into the creative netherworld. On all of these I worked as Writer-Producer-Director-Editor, taking them from concept to completion.

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The Project Launch

Singing and dancing and choreographing. How I launched a “News Show” with the most non-news promo possible. I never looked back.

The Great Food Race - Launch Promo

The great food race

The goal was to generate interest and excitement in a brand new show in New Zealand. Horses, skydivers, motorcycles? What’s not to like?

Spring Break with 7DAYS

spring break with 7 days

They say you should never work with dogs. Or comedians. Which is why I decided to work with both. My dog to comedian ratio was 2 to 3. So, I figure it’s two parts cute and three parts funny.

 
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MASTER CHEF New Zealand

Stealing fire from the Gods. A simple idea gets complicated with ultra-slow motion on the Phantom Camera.

 
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The block

After taking a brief break from directing seasons One & Two, I was brought back to bring a little “Pop” to the production. Trampolines and VFX brought this baby to life.